While travelling India, HARA founder, Allie Cameron, was first faced with the environmental impact that the fashion industry is having on the planet. From the chemical runoff to the enormous amount of plastic use, she saw very quickly that things needed to change in order for our planet to sustain its environment. After spending time in Indonesia with cotton farmers and learning about natural dyeing techniques, she founded HARA - which means green in Hindi - in 2016 as a lingerie label where design meets sustainability. If you love color, need softness, comfort and a good conscience, you need HARA.
