Touted as one of the hottest beach destinations for the conscious traveler, people are now wondering: where is the next Tulum? Originally on the map as an eco-friendly haven of spirituality and sustainability, this one-time Mexican fishing village quickly went from under-the-radar to “secret’s out”, courtesy of a never ending list of fashion blogs and travel sites. The Mexican beach town may have suffered from its popularity, but is it really time to skip it altogether?